Sādu Launches to Unite Personal Well-being with the Health of the Ecosystem
Sādu, an app that syncs with fitness trackers to reward an active lifestyle with trees, is launching on July 9th as an ESG employee engagement tool.
Los Angeles, California, USA and Berlin, Germany — July 9th 2021 18:00 CET
Today, Sādu, an app that unites personal well-being with the health of the ecosystem by rewarding an active lifestyle with trees, launched on both the Google Play and Apple app stores. Sādu was created in an effort to re-connect the individual with nature. As an app, Sādu is able to make a direct correlation between post workout endorphins and the feeling of investing into the future. The app is designed to reinforce the connection between self-care and an environmentally sustainable future by rewarding fitness activities with trees.
The app functions as a corporate environmental and social governance (ESG) tool to engage both companies and employees in creating a sustainable future that feels good. Companies of any size can start a Crew and challenge anywhere between 10–50 people to a 30-day competition to plant as many trees as possible. Crew organizers pay a flat amount to host the challenge. Contributions to Sādu sustainability partners are made in relation to the total number of calories burned by each Crew. Already, five companies have chosen to launch an employee engagement challenge, check out the app to see if your company made the list.
In order to ensure change occurs on both a personal and systemic level Sādu will complement other carbon management apps, giving users a better idea of personal environmental impact and how to reduce it. Soon, anyone will be able to tailor the number of trees earned according to personal goals. Sādu will eventually give users the ability to choose between earning trees in nature-based solutions and investing into sustainability projects directly. Some of this functionality will be showcased later this year in collaboration with the Sovereign Nature Initiative, which selected Sādu as a winner of its 2021 hackathon.
Co-founders Brittany Salas and Elise Cannon, have a background in corporate venture capital, corporate innovation, data science and product development, respectively. The two founders met in Factory Berlin’s Stealth Mode program. They then decided to tackle climate change with a data driven mobile solution that gives both companies and individuals the opportunity to create a sustainable future.
Brittany Salas, Co-founder & CEO, firstname.lastname@example.org
More About the Founders
Prior to founding Sādu Brittany worked with venture capital funds and innovation departments in their search for investment opportunities, having launched Plug and Play’s European Sustainability program. Her work in Climate Tech began in 2015 as a researcher for a Smart City consultancy headquartered in NYC. She has a Master’s in Global Energy Policy from New York University and Bachelor’s in International Political Economy and Philosophy (Double Major) from Fordham University.
Growing up, Brittany spent 16 years as a springboard diver, bouncing her way into university on a scholarship. Now, a steady amount of yoga and CrossFit and an occasional surf, keep her grounded and energized.
Elise believes in being the change and that data can always point you in the right direction. Studying Mathematics, Statistics & Commerce at the University of Queensland kick-started her career in the big data arena. After building different products spanning data science platforms to digital portfolio management over the past decade, in Australia, then London, now Berlin, the time has come to follow her beliefs and enter Climate Tech. She is a co-founder of Sādu where she gets to flex her tech muscles to contribute to a climate positive solution and prove that living consciously should be easy to do.
Growing up, there wasn’t a sport Elise wouldn’t have a go at. Being a classical ballet dancer from the age of 4 kept her balanced, but nothing beat the feeling of a team win. Today, she still takes any opportunity to squeeze in some movement, trying out the local AFL or spinning to techno.